B2B vs. B2C Email Marketing: 7 Differences

November 29th, 2011 | By Adam Holden-Bache | 3 Comments

There are significant differences between B2B and B2C email marketing. B2B email marketers know they must take a different approach to their email campaigns than B2C marketers.

B2B vs B2CSo what are the ways that B2B email marketing is different than B2C email marketing?  Here’s 7 differences:

1. Longer sales cycle

Converting your contact from a prospect to a lead to a customer is an involved process. B2B sales cycles can typically be several weeks to …

Email: The Highest ROI Of Any Marketing Channel

October 24th, 2011 | By Adam Holden-Bache | No Comments

Email Return on Investment ROIOne again, commercial email marketing reigns supreme as the best channel for marketers. According to this year’s Direct Marketing Association’s Power of Direct economic impact study, email returns higher ROI than search, display, social networking and mobile.

Email is bringing in $40.56 for every dollar spent on it. This is compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51.

The …

Holiday Email Marketing: Planning and Ideas

October 12th, 2011 | By Adam Holden-Bache | 3 Comments

Mass Transmit holiday email marketing collageWith the holidays fast approaching, now is a great time to prepare your holiday email marketing campaign. Whether you want to do a full campaign (with email and web content like a game or video) or just a holiday email to your internal staff, planning now will allow you to be ready to deliver on schedule (and not have to rush out a last-minute campaign).

The holiday season is a …

4 Tips for Email Marketing Design

October 4th, 2011 | By Jamie Allen | No Comments

Email Marketing DesignDue to email software turning off images by default and the rise of non-graphically rich mobile email usage, many email marketers are minimizing their email design to provide a more “lowest common denominator” approach to their marketing messages.

Even though designers may no longer be creating the graphically rich designs they did in the past, design is still important in email marketing!

What good email designers must understand is that quality design has …

6 Email Tips Based on Eye Tracking

September 19th, 2011 | By Anthony Schneider | No Comments

Heatmap EmailEye-tracking measures where users look on a screen — what parts of an email they read first, what parts they scan and ignore. These big, clunky machines use fancy software to track the point of the gaze and the motion of the eye, giving us a pretty detailed heatmap image of where and when people look while reading an email.

Based on eye-tracking we know that most people scan more than they read. Users don’t spend a lot of time …

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