Email and Social Media Marketing in 2010

December 10th, 2009 | By Adam Holden-Bache | No Comments

89% of businesses plan to increase or maintain marketing budgets in 2010, with the biggest areas of growth being email and social media.

While email and social media are being targeted for growth, the marketing mix is changing rapidly with more budget being allocated towards online marketing.

  • 69% plan to increase spending on email marketing.
  • 59% plan to increase spending on social media.
  • 42% plan to increase spending on search marketing.

Meanwhile, marketers plan to reduce spending on several offline channels:

  • 44% plan to reduce spending on events.
  • 42% plan to reduce spending on direct mail.

Please indicate the programs for which you plan to increase spending

In the B2B landscape you’ll find a similar shift. According to a recent eMarketer survey, 68% of B2B marketers plan on increasing their email marketing spending in 2010. Email marketing is second only to websites in generating the biggest increase out of all online marketing tactics, with search and social media just behind.

changeinmarketing_chart

Along with an increase in email and social media spending, 69% of businesses plan to integrate the two channels in 2010.

With the marketing focus and budgets shifting to email and social media, will you plan a similar strategy? How do you plan to use email and social media in 2010?  How will you measure effectiveness and results? Will you be integrating email and social media?  Leave a comment or let us know how we can help.

Sources:

Marketers to Invest in Email, Social Media in 2010

B2B Marketers to Increase Social Spend

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