Delivery

Tuesday, July 12th, 2011

10 Tips To Prevent Your Email From Being Marked As Spam

Your email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click the “Spam” button, take the following precautions with your campaigns. 1. Manage new subscriber expectations with post-enrollment communications When a new subscriber [...]

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Friday, February 5th, 2010

Clean Email Lists = Improved Deliverability

Prior to sending an email campaign it’s always a good idea to clean the lists you plan to upload or use for delivery. By doing so, you’ll manage forecasting expectations and provide an accurate basis for campaign planning.  Cleaning your lists on a regular basis prevents mail servers from blocking your sender from email address [...]

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Tuesday, November 3rd, 2009

What To Do After You Send Your Campaign

Your lists are loaded and segmented, campaign messages are honed, and optimum distribution time and dates are selected. Finally you click on the email send button. The email campaign is complete, right? Nope. Now the marketing really starts. Roll up your sleeves, put yourself in research mode and get ready to strengthen your tracking and [...]

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Friday, August 14th, 2009

Plain Text Emails: Half the Battle

‘Designing’ plain text emails is as important as designing html emails. Many mobile email readers and some web-based ones default to a plain text version of your message. It is imperative that your email campaigns provide a plain text version of your email that is formatted for scanning and readability. The plain text representation does [...]

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Monday, August 3rd, 2009

Designing an Email Newsletter: One Column vs. Two Columns

One column or two columns? That’s one of the questions you need to ask yourself when designing an email newsletter. Should you present your information in one column of stacked content or two columns with the second column usually being a narrower sidebar. There’s no easy answer. Both formats have their advantages so your choice [...]

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