Monday, March 16th, 2009

Improving Email Deliverability

Many marketers are concerned with their email content and schedules but pay little attention to whether or not recipients actually receive the email message. List hygiene is frequently ignored, and often reviewing statistics is overlooked after a campaign has been sent. Successful marketers keep their lists clean and look over their results, as doing so [...]

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Monday, February 26th, 2007

Outlook 2007: Understanding the Latest Changes

With the release of Outlook 2007, email marketers face new challenges in the design of their marketing messages. Outlook actually takes a step backwards with HTML email rendering, so emails now have further limitations and require additional testing to ensure proper display. The lowdown is that in Outlook 2007, HTML email will be rendered using [...]

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Monday, April 24th, 2006

Email Frequency: How Often Should You Send?

One of the most common questions among email marketers is “How often should I send email to my list?” Often this is paired with questions about which segments of a list can be emailed more frequently than others, and whether emailing about different topics or interests changes perceived frequency. Although there’s no concrete answer to [...]

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Friday, November 11th, 2005

Why your emails are not reaching your recipients in-box

You may have noticed that sometimes your emails being sent to valid email addresses are not reaching your recipients. In a recent study by Assurance Systems indicated that as much as 12 percent of all email messages sent to valid addresses are not ending up at their intended destination. These messages, industry labeled an unknown [...]

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Monday, August 8th, 2005

Avoid being dumped into SPAM or Bulk Filters

Perhaps the most least-understood portion of the email marketing process is delivery. Creating a great email with a fantastic subject line will create no value if it does not reach the recipient. Because ISPs and other technical factors constantly change, its important to keep up with these changes and test your email using many different [...]

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