Thursday, August 25th, 2011

8 Useful Sources for Email Newsletter Content

Identifying or creating content for email newsletters can be a challenge for many marketers. Some marketers still feel they need to write content specifically for their newsletters, but many are now looking to other sources for quality content that fits the interests of their audience. Creating original content is not necessarily a bad thing, but [...]

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Thursday, July 28th, 2011

The biggest mistake made by email marketers is…

Perhaps the biggest mistake made by email marketers is not tracking conversions. Why are you doing email marketing in the first place?  You have a goal in mind, right? Well, if you are like most email marketers, you may be getting lazy about tracking conversions from your email marketing campaigns. Opens and click-throughs are great, [...]

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Wednesday, December 15th, 2010

5 Tips for Image Heavy Emails

Consider yourself warned. Image heavy emails can be a deliverabilty nightmare and should be avoided if possible. In many cases, spam filters will ferret them out as illegitimate messages. And even if coded correctly, your audience will likely see a blank message when the email arrives in their inbox because many of the major email [...]

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Tuesday, September 7th, 2010

Images in Email Guidelines and Checklist

You want your email to stand out, intrigue and resonate with your audience. Using images within your email is a great way to achieve these goals. Content is still king but images add to the royal experience. Images can greatly contribute to the success of your email campaign if they are used properly. Remember that [...]

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Tuesday, August 24th, 2010

5 Solutions for Accurate Email Rendering

Last week we reviewed why All Email Clients Are Not Created Equal and why various email clients display your email messages differently than others. This week we look at several things you can do to maintain consistency in your email message display. This is not meant to be a comprehensive list, but identifies several solutions [...]

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