Thursday, June 17th, 2010

The Email “Bulletproof” Button Generator

Visual inconsistency is the hobgoblin of email creation. Despite the best efforts of email marketers, many variables affect the look of an email campaign. One of the biggest, default image handling, is based entirely on a reader’s email setup. Some of the most used email clients, such as Gmail and all the Outlook variations, block [...]

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Thursday, June 10th, 2010

Email Campaign Checklist (w/free download)

Pushing the “send” button on an email campaign can be a nerve-wracking moment.  Are you really sure your campaign is ready?  Is that little voice in the back of your head making you second-guess the accuracy of your message? A bad campaign can have a significant amount of negative impact on your brand. It can: [...]

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Wednesday, April 14th, 2010

Animated GIFs in email- still an option

Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns: Draw attention Animation draws your reader’s eye to important parts of your message. [...]

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Thursday, December 3rd, 2009

10 Tips for HTML Email Programming Success

HTML coding for emails is tricky; inboxes are crowded, and attention spans are short.  So, it’s important to get your email–and email coding–just right. Appropriate Design. The design of your email must be idiomatic for the medium. HTML/CSS support among email clients is rife with pitfalls. Know what is and is not possible. Target Email [...]

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Thursday, August 27th, 2009

8 Ways to Increase Retention with Email Marketing

A lot of businesses look past existing clients to focus on new prospects and opportunities. Those that do so risk missing the most available opportunity for generating additional sales- existing relationships. Leveraging an existing client base can be an effective practice for increasing business, especially in a down economy. Email marketing is a simple, cost-effective [...]

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