Getting Started

Tuesday, March 22nd, 2011

Email Basics 202: The Top 15 Email Marketing Mistakes

Recently we featured a post on Email Marketing 101.  Now we’re continuing the syllabus with a review of email mistakes. Hopefully, knowing mistakes that others make can help you avoid making them yourself. To err is human. Not to err is also good. Mistake #1. Sloppy Work We’ve seen emails with broken images, or all [...]

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Thursday, March 3rd, 2011

Email Marketing 101: Basics Overview

Whether you’re just beginning to use email marketing or whether you’re an experienced marketer, reviewing the basics of email marketing is never a bad idea. Preparing your messages by covering off on the most fundamental strategy can help you realize your campaign goals. Many marketers will pay attention to these details during their initial campaign [...]

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Monday, September 27th, 2010

12 Steps To Launch a New Campaign

On Your Marks… The first email announcing a new product or launching a new campaign may be the most important one you send. Here are some best practices to help you send that all important initial email to a new list, or about new product, service or promotion.

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Thursday, August 12th, 2010

All Email Clients Are Not Created Equal

“We hold these truths to be self-evident, that all email clients are not created equal, that they are endowed by their provider with certain un-agreeable quirks, that among these are inconsistent rendering, un-deliverability, and annoying guidelines that MUST be followed for translating that sexy design into an equally appealing email message you just have to [...]

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Wednesday, June 2nd, 2010

How I Used Email Marketing to Propel My Book to #127 on Amazon

Once upon a time there was an author who wrote a book that got published. He was very excited and wanted to promote the book. The publisher helped, booking readings, radio and television appearances. The author built a Web site and threw a book party. He tried hiring a PR firm, but that was too [...]

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