Industry News

Monday, April 25th, 2011

Gmail Smart Labels: Bad News For Email Marketers?

Is Gmail getting too smart for its own good or are we witnessing the latest innovations in email technology? Email marketers need to be aware of the latest features that may impact where email messages are displayed in the recipient inbox, and understand how that may effect the results of their campaigns. Gmail’s latest innovation [...]

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Friday, February 11th, 2011

Tech and Tactics from the Email Evolution Conference 2011 (EEC Takeaway #3)

Our most recent EEC post looked at strategy and consumer trends we learned at this year’s Email Evolution Conference. Here are some technology and tactics takeaways. … Inactives and Win Back Programs Hotmail defines unengagement as someone who hasn’t opened or clicked on an email in 6 months. Don’t keep sending emails to inactives. Isolate [...]

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Thursday, February 10th, 2011

Movie: Email Evolution Conference Chat

Egbert and Hilda Discuss this Year’s Email Evolution Conference

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Wednesday, February 9th, 2011

Strategy and Consumer Lessons from the Email Evolution Conference 2011 (EEC Takeaway #2)

Here are some of the strategy and customer trends, stats and industry tidbits we learned at this year’s Email Evolution Conference in Miami, January 31 – February 2, 2011. (Twitter hashtag #eec11). Email is Going Interactive There was a lot of talk about the future of email, much of it focused on more interactive, dynamic [...]

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Monday, February 7th, 2011

Convergence Clash: When One-to-One Meets Multichannel (EEC Takeaway #1)

The One-to-One Multichannel Conversation At this year’s Email Evolution Conference (#eec11), held in Miami, January 31st to February 2nd, there was a lot of talk about customer relationships, a lot of discussion about the one-to-one marketing paradigm and a series of panels about new applications and channels. Online marketing is becoming a one-to-one to one [...]

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