Permissions & Privacy

Monday, January 11th, 2010

The Email Preference Center Demystified

An Email Preference Center (EPC) is a personalized email management center for email subscribers. It gives your users the ability to opt-in, unsubscribe and modify preferences for the emails you send them. An EPC is especially useful for marketers that have several email lists. Marketers like segmenting databases and hate losing subscribers, while customers like [...]

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Thursday, July 2nd, 2009

Permission Now Required

Permission is no longer an option in email marketing- it’s required. And it’s critical to the success of your campaigns. It is not acceptable – and often illegal – to take a list of email addresses, send them an email, and think that the uninterested will unsubscribe. You must get the recipients’ permission before sending.

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Tuesday, March 17th, 2009

Best Practices for Optimizing the Opt-In Process

To get the most out of your email lists, you’ll want to personalize and target the best recipients by gathering relevant subscriber data. Unfortunately, one of the most overlooked parts of most email marketing programs is in the opt-in process. How you prepare your opt-in pages and forms will impact your list growth, as well [...]

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Sunday, December 21st, 2008

Attracting Quality Opt-Ins

You’re only as good as the quality of your list. And although you may want to increase the quantity of your lists by emailing everyone you possibly can, its important to remember that you’ll only get good business results if your recipients take action on your message. Email lists are the most efficient way to [...]

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