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Thursday, March 20th, 2008

Partnering Email and Search Marketing

Any business using both search and email marketing should be synchronizing efforts to maximize the value of their campaigns. Web users who search are typically looking for information, so leverage the opportunity provided by search click-throughs to get new visitors to opt-in to your email lists. Step 1: Craft your search creative to let users [...]

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Friday, January 20th, 2006

Best Practices for Optimizing the Opt-In Process

To get the most out of your email lists, you’ll want to personalize and target the best recipients by gathering relevant subscriber data. Unfortunately, one of the most overlooked parts of most email marketing programs is in the opt-in process. How you prepare your opt-in pages and forms will impact your list growth, as well [...]

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Saturday, May 14th, 2005

Grow Your Subscriber List

To reach more recipients and lower your cost per email, growing your database will likely be your first objective. However, the old adage of quality vs. quantity exists here as well. Growing a quality database will provide more business value than expanding your numbers with low-interest recipients. So, how do you achieve database growth and [...]

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