Tips & Best Practices

Wednesday, October 12th, 2011

Holiday Email Marketing: Planning and Ideas

With the holidays fast approaching, now is a great time to prepare your holiday email marketing campaign. Whether you want to do a full campaign (with email and web content like a game or video) or just a holiday email to your internal staff, planning now will allow you to be ready to deliver on [...]

Read article...

Tuesday, October 4th, 2011

4 Tips for Email Marketing Design

Due to email software turning off images by default and the rise of non-graphically rich mobile email usage, many email marketers are minimizing their email design to provide a more “lowest common denominator” approach to their marketing messages. Even though designers may no longer be creating the graphically rich designs they did in the past, [...]

Read article...

Monday, September 19th, 2011

6 Email Tips Based on Eye Tracking

Eye-tracking measures where users look on a screen — what parts of an email they read first, what parts they scan and ignore. These big, clunky machines use fancy software to track the point of the gaze and the motion of the eye, giving us a pretty detailed heatmap image of where and when people [...]

Read article...

Thursday, August 11th, 2011

Email: The Cornerstone of Online Marketing

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will [...]

Read article...

Monday, June 13th, 2011

6 Tactics to Determine B2B Email Frequency

For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while adhering to internal schedules and approval processes can create situations where marketers may not always be able to establish best practices for their B2B [...]

Read article...


Email Transmit Info Center – Email Marketing Blog is proudly powered by WordPress | Entries (RSS) and Comments (RSS).