Tips & Best Practices

Thursday, May 5th, 2011

5 Common Mistakes in Email Marketing Strategy

Email marketing can reward marketers with amazing results when a campaign is planned and executed with business goals in mind. However, many marketers lose sight of the big picture when developing and evaluating their campaigns. From a strategic standpoint, there’s several mistakes we see email marketers make on a regular basis. Here’s a list of [...]

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Tuesday, April 12th, 2011

4 Tactics to Increase Email Effectiveness

Email means many different things to marketers. Some marketers see it as a branding opportunity, others view it as a cost-efficient marketing channel and others view it as a form of retention. It’s one of the few channels where your contacts have provided permission for you to contact them directly.

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Thursday, April 7th, 2011

Long Emails Are Bad

There are four great reasons not to send really long, big emails. 1. Focus on the Customer Most marketers agree that you should focus on the customer. That means creating emails that are relevant, timely and, yes, short. We know that your content is gold,  the writing better than Virginia Woolf, and you’ve created images [...]

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Friday, March 11th, 2011

6 Steps to Better Email Fundraising

Over the past few years, we’ve come to know a range of nonprofits, from Outward Bound to the Wharton School. And while they have very different shapes and mandates, all have one thing in common: fundraising. After several online and email fundraising campaigns, a lot of trial and a little error, we can offer six [...]

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