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Thursday, August 11th, 2011

Email: The Cornerstone of Online Marketing

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will [...]

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Thursday, April 7th, 2011

Long Emails Are Bad

There are four great reasons not to send really long, big emails. 1. Focus on the Customer Most marketers agree that you should focus on the customer. That means creating emails that are relevant, timely and, yes, short. We know that your content is gold,  the writing better than Virginia Woolf, and you’ve created images [...]

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Wednesday, July 15th, 2009

Mastering the Welcome Message

The welcome message is an easily overlooked component of the email marketing experience.  In reality, it may be the most important email you deliver.  The person receiving the message has just told you they are interested in receiving your messages, and you are contacting them immediately after they have expressed interest. By taking advantage of [...]

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Tuesday, June 23rd, 2009

The Referral Marketing Continuum

It’s a Continuum Email, blogs, social networks, SMS, even the telephone are not separate islands of technology but overlapping communication channels. Recommending a restaurant, forwarding an email, telling a friend about a Web site or application- all of these things are referral marketing.

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