8 Useful Sources for Email Newsletter Content

August 25th, 2011 | By Adam Holden-Bache | No Comments

Email NewsletterIdentifying or creating content for email newsletters can be a challenge for many marketers. Some marketers still feel they need to write content specifically for their newsletters, but many are now looking to other sources for quality content that fits the interests of their audience.

Creating original content is not necessarily a bad thing, but it will typically require more time and resources than using content that may already exist in other channels.

Here’s some places you …

Email: The Cornerstone of Online Marketing

August 11th, 2011 | By Anthony Schneider | No Comments

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will begin with email or return to email.

A seamless, measurable communication platform.
Email connects you and your customers, prospects and partners across both one-to-one and one-to-many communications.
- …

The biggest mistake made by email marketers is…

July 28th, 2011 | By Adam Holden-Bache | No Comments

Email Conversion TrackingPerhaps the biggest mistake made by email marketers is not tracking conversions.

Why are you doing email marketing in the first place?  You have a goal in mind, right?

Well, if you are like most email marketers, you may be getting lazy about tracking conversions from your email marketing campaigns. Opens and click-throughs are great, but they don’t bring home the bacon. So why aren’t you doing more to figure out if your emails are actually …

10 Tips To Prevent Your Email From Being Marked As Spam

July 12th, 2011 | By Marla Chupack | 2 Comments

10 Tips to Prevent Your Emails From Being Marked SpamYour email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click the “Spam” button, take the following precautions with your campaigns.

1. Manage new subscriber expectations with post-enrollment communications

When a new subscriber consents with permission to market to them, it is best practice to manage their …

The Dominance of Email

July 5th, 2011 | By Anthony Schneider | No Comments

Email is the primary activity among internet users of all ages. It is the lingua franca of the Internet. And we’re not seeing the much ballyhooed channel cannibalization. To the contrary, as mobile and social platforms gain popularity, we’re seeing an increase in email usage.

How dominant is email? Here are some stats to use at your next cocktail party:

94% of US Internet users have sent or read email.
Email is the preferred method of commercial communication for nearly …


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