Posts Tagged ‘b2b’

Tuesday, November 29th, 2011

B2B vs. B2C Email Marketing: 7 Differences

There are significant differences between B2B and B2C email marketing. B2B email marketers know they must take a different approach to their email campaigns than B2C marketers. So what are the ways that B2B email marketing is different than B2C email marketing?  Here’s 7 differences: 1. Longer sales cycle Converting your contact from a prospect [...]

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Wednesday, October 12th, 2011

Holiday Email Marketing: Planning and Ideas

With the holidays fast approaching, now is a great time to prepare your holiday email marketing campaign. Whether you want to do a full campaign (with email and web content like a game or video) or just a holiday email to your internal staff, planning now will allow you to be ready to deliver on [...]

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Monday, June 13th, 2011

6 Tactics to Determine B2B Email Frequency

For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while adhering to internal schedules and approval processes can create situations where marketers may not always be able to establish best practices for their B2B [...]

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Tuesday, November 30th, 2010

9 Guidelines for Successful B2B Email Marketing

How often do you review your B2B email campaigns? A lot of B2B email marketers get into a rhythm with their campaign process. They create content, mail it and move onto the next campaign. But every so often B2B email marketers should take a step back, review their campaigns and see where they can breathe [...]

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