Posts Tagged ‘best practices’

Thursday, March 3rd, 2011

Email Marketing 101: Basics Overview

Whether you’re just beginning to use email marketing or whether you’re an experienced marketer, reviewing the basics of email marketing is never a bad idea. Preparing your messages by covering off on the most fundamental strategy can help you realize your campaign goals. Many marketers will pay attention to these details during their initial campaign [...]

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Thursday, June 10th, 2010

Email Campaign Checklist (w/free download)

Pushing the “send” button on an email campaign can be a nerve-wracking moment.  Are you really sure your campaign is ready?  Is that little voice in the back of your head making you second-guess the accuracy of your message? A bad campaign can have a significant amount of negative impact on your brand. It can: [...]

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Wednesday, November 11th, 2009

Email Newsletter Best Practices

The email newsletter has changed a lot in the past few years. While some newsletters are comprehensive broadsheets, for the most part the newsletter has become a conduit, an open system communication vehicle. It’s slimmed down and sped up. They’ve become more visually rich and less verbose—snazzier, more intriguing, smarter. The average user spends less [...]

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