Posts Tagged ‘bestpractices’

Monday, September 27th, 2010

12 Steps To Launch a New Campaign

On Your Marks… The first email announcing a new product or launching a new campaign may be the most important one you send. Here are some best practices to help you send that all important initial email to a new list, or about new product, service or promotion.

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Thursday, July 22nd, 2010

Reminder Emails: Pros and Cons

Don’t Forget to Phone Your Aunt Everyone likes a helpful reminder. We’re grateful when someone reminds us that it’s our sister’s birthday, or our favorite store is having a sale. But we’re not as keen on our mother’s imprecations to dress more warmly or phone Aunt Agatha. It’s the same with email: some reminders are [...]

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Wednesday, June 2nd, 2010

How I Used Email Marketing to Propel My Book to #127 on Amazon

Once upon a time there was an author who wrote a book that got published. He was very excited and wanted to promote the book. The publisher helped, booking readings, radio and television appearances. The author built a Web site and threw a book party. He tried hiring a PR firm, but that was too [...]

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Thursday, February 18th, 2010

Establish and Achieve your Email Marketing Goals

Quick: what is the main goal of your email marketing program? Did an answer pop into your head immediately? Even after considering it, do you have a definite answer? For many marketers, an “email marketing routine” is in full effect. We’ve lost sight of the big picture and have established a pattern of delivering emails [...]

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Wednesday, November 11th, 2009

Email Newsletter Best Practices

The email newsletter has changed a lot in the past few years. While some newsletters are comprehensive broadsheets, for the most part the newsletter has become a conduit, an open system communication vehicle. It’s slimmed down and sped up. They’ve become more visually rich and less verbose—snazzier, more intriguing, smarter. The average user spends less [...]

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