Posts Tagged ‘bouncebacks’

Friday, December 18th, 2009

Email Metrics that Matter

“What is the average open rate for an email campaign? What is it in my industry? Is an 8% click rate good?” The answer to every one of these questions is: “It doesn’t really matter.” How well your competition is doing or the number of clicks someone else’s campaign generates are not the main indicators [...]

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Tuesday, November 3rd, 2009

What To Do After You Send Your Campaign

Your lists are loaded and segmented, campaign messages are honed, and optimum distribution time and dates are selected. Finally you click on the email send button. The email campaign is complete, right? Nope. Now the marketing really starts. Roll up your sleeves, put yourself in research mode and get ready to strengthen your tracking and [...]

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Thursday, July 2nd, 2009

Permission Now Required

Permission is no longer an option in email marketing- it’s required. And it’s critical to the success of your campaigns. It is not acceptable – and often illegal – to take a list of email addresses, send them an email, and think that the uninterested will unsubscribe. You must get the recipients’ permission before sending.

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Thursday, January 26th, 2006

10 best-practice email marketing techniques

As you become more comfortable with your email marketing campaigns, it’s helpful to take a step back to ensure your campaigns are as good as they can be. With this in mind, we’ve put together a list of 10 best-practice email marketing techniques that you can use to create a better campaigns. Some items are [...]

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