Posts Tagged ‘campaigns’

Tuesday, November 3rd, 2009

What To Do After You Send Your Campaign

Your lists are loaded and segmented, campaign messages are honed, and optimum distribution time and dates are selected. Finally you click on the email send button. The email campaign is complete, right? Nope. Now the marketing really starts. Roll up your sleeves, put yourself in research mode and get ready to strengthen your tracking and [...]

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Wednesday, November 15th, 2006

Creating Successful Landing Pages

Nearly every email marketing campaign contains a link to your website. In most cases, this link and the page that it links to on your site — known as the Landing Page — form a determining factor in the success of your campaign. Whether that link is intended to sell a product or service, to [...]

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Saturday, June 18th, 2005

Getting Started

Ready to take the plunge into email marketing but now sure how to get started? Our five-step process will get you rolling with a permission-based email marketing program of your own. Step 1: Gather Email Addresses Start by building your email list. In the beginning, gather your customer’s full name (first and last- separate the [...]

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Tuesday, April 12th, 2005

Tips for successful email marketing

Answer the users’ golden question-”What’s in it for me?”That’s what your users ask themselves when they receive email communications. If you don’t deliver content that can save them time, save them money or provide relevant information, then they most likely won’t read or take action on your message. Establish your goals.Predetermine the goals of your [...]

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