Posts Tagged ‘content’

Thursday, August 25th, 2011

8 Useful Sources for Email Newsletter Content

Identifying or creating content for email newsletters can be a challenge for many marketers. Some marketers still feel they need to write content specifically for their newsletters, but many are now looking to other sources for quality content that fits the interests of their audience. Creating original content is not necessarily a bad thing, but [...]

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Thursday, October 7th, 2010

9 Ways to Engage Your Email Marketing Database

Whether you realize it or not, your marketing success is dictated by the quality of your database. Are you treating your database with the care and respect it deserves? In order to optimize the value of your database you need to constantly engage your contacts and provide them with incentive to interact with your brand. [...]

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Monday, March 22nd, 2010

Click Here

Every email campaign needs a poet and a practitioner. The poet is the wordsmith and editor, who makes sure the email is relevant, that there’s no junk or bad content, and that the writing is interesting, relevant and good. The practitioner applies best practices of HTML newsletter development, deliverability rules and coding tactics. Hopefully poet [...]

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Thursday, January 26th, 2006

10 best-practice email marketing techniques

As you become more comfortable with your email marketing campaigns, it’s helpful to take a step back to ensure your campaigns are as good as they can be. With this in mind, we’ve put together a list of 10 best-practice email marketing techniques that you can use to create a better campaigns. Some items are [...]

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