Posts Tagged ‘conversion’

Thursday, July 28th, 2011

The biggest mistake made by email marketers is…

Perhaps the biggest mistake made by email marketers is not tracking conversions. Why are you doing email marketing in the first place?  You have a goal in mind, right? Well, if you are like most email marketers, you may be getting lazy about tracking conversions from your email marketing campaigns. Opens and click-throughs are great, [...]

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Friday, June 24th, 2011

10 Reasons Email Marketing is Better Than Social Media

Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]

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Friday, January 26th, 2007

Using Email to Make the Sale

For many marketers, the goal of email marketing is to sell products and services. Businesses want their email campaigns to generate revenue and create a positive return on investment (ROI). However, many marketers don’t know how to use email effectively when the goal is to create conversions. Here are several tips to help you use [...]

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