Posts Tagged ‘conversions’

Thursday, July 28th, 2011

The biggest mistake made by email marketers is…

Perhaps the biggest mistake made by email marketers is not tracking conversions. Why are you doing email marketing in the first place?  You have a goal in mind, right? Well, if you are like most email marketers, you may be getting lazy about tracking conversions from your email marketing campaigns. Opens and click-throughs are great, [...]

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Thursday, May 5th, 2011

5 Common Mistakes in Email Marketing Strategy

Email marketing can reward marketers with amazing results when a campaign is planned and executed with business goals in mind. However, many marketers lose sight of the big picture when developing and evaluating their campaigns. From a strategic standpoint, there’s several mistakes we see email marketers make on a regular basis. Here’s a list of [...]

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Friday, December 18th, 2009

Email Metrics that Matter

“What is the average open rate for an email campaign? What is it in my industry? Is an 8% click rate good?” The answer to every one of these questions is: “It doesn’t really matter.” How well your competition is doing or the number of clicks someone else’s campaign generates are not the main indicators [...]

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Tuesday, November 3rd, 2009

What To Do After You Send Your Campaign

Your lists are loaded and segmented, campaign messages are honed, and optimum distribution time and dates are selected. Finally you click on the email send button. The email campaign is complete, right? Nope. Now the marketing really starts. Roll up your sleeves, put yourself in research mode and get ready to strengthen your tracking and [...]

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