Posts Tagged ‘copy’

Tuesday, October 13th, 2009

The Art of the Email Letter

You wouldn’t create a print newsletter just to send your friend a thank you note. In email, as in snail mail, a letter is different from a newsletter. It’s shorter, more personal, probably from someone you know, and is most likely about something fairly specific like a personal message, an announcement, a request, or a specific or [...]

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Wednesday, July 15th, 2009

Mastering the Welcome Message

The welcome message is an easily overlooked component of the email marketing experience.  In reality, it may be the most important email you deliver.  The person receiving the message has just told you they are interested in receiving your messages, and you are contacting them immediately after they have expressed interest. By taking advantage of [...]

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Monday, May 18th, 2009

Email is a Pitch: Five Fundamentals for Winning Emails

In his new book, How to Win a Pitch, veteran business coach Joey Asher provides five fundamentals for winning business. The five sales rules are also a good rubric for creating winning emails. Focus on a Business Solution Your email should be focused on a client need, on solving a problem or providing a solution. [...]

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Saturday, March 24th, 2007

8 Rookie Mistakes in Email Marketing

Over the past few years, email marketing has established certain best practices and standards that many industry professionals use on a daily basis. But many new marketers may still not know the best and most successful ways to produce email messages. Here’s a list of the 8 most common rookie mistakes, and how to avoid [...]

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Monday, December 11th, 2006

9 Tips for Writing Great Emails

The success of your email marketing campaign relies heavily on the effectiveness of your email copy. Writing effective copy does not require great literary skill, but it does require understanding your audience and providing them with incentive to take action on your message. When writing your email campaigns, keep these tips in mind to improve [...]

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