Posts Tagged ‘cornerstone’

Thursday, August 11th, 2011

Email: The Cornerstone of Online Marketing

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will [...]

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Friday, January 22nd, 2010

The Long Tail of Email

Email has a long, complex life cycle. Email (and email marketing) has a long tail, many heads, and lots of legs. No, it’s not a horror movie monster, but email is a powerful marketing force.

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