Posts Tagged ‘creative’

Wednesday, April 14th, 2010

Animated GIFs in email- still an option

Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns: Draw attention Animation draws your reader’s eye to important parts of your message. [...]

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Thursday, December 3rd, 2009

10 Tips for HTML Email Programming Success

HTML coding for emails is tricky; inboxes are crowded, and attention spans are short.  So, it’s important to get your email–and email coding–just right. Appropriate Design. The design of your email must be idiomatic for the medium. HTML/CSS support among email clients is rife with pitfalls. Know what is and is not possible. Target Email [...]

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Wednesday, November 11th, 2009

Email Newsletter Best Practices

The email newsletter has changed a lot in the past few years. While some newsletters are comprehensive broadsheets, for the most part the newsletter has become a conduit, an open system communication vehicle. It’s slimmed down and sped up. They’ve become more visually rich and less verbose—snazzier, more intriguing, smarter. The average user spends less [...]

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