Posts Tagged ‘deliverability’

Monday, March 22nd, 2010

Click Here

Every email campaign needs a poet and a practitioner. The poet is the wordsmith and editor, who makes sure the email is relevant, that there’s no junk or bad content, and that the writing is interesting, relevant and good. The practitioner applies best practices of HTML newsletter development, deliverability rules and coding tactics. Hopefully poet [...]

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Friday, February 5th, 2010

Clean Email Lists = Improved Deliverability

Prior to sending an email campaign it’s always a good idea to clean the lists you plan to upload or use for delivery. By doing so, you’ll manage forecasting expectations and provide an accurate basis for campaign planning.  Cleaning your lists on a regular basis prevents mail servers from blocking your sender from email address [...]

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Tuesday, November 3rd, 2009

What To Do After You Send Your Campaign

Your lists are loaded and segmented, campaign messages are honed, and optimum distribution time and dates are selected. Finally you click on the email send button. The email campaign is complete, right? Nope. Now the marketing really starts. Roll up your sleeves, put yourself in research mode and get ready to strengthen your tracking and [...]

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Monday, March 16th, 2009

Improving Email Deliverability

Many marketers are concerned with their email content and schedules but pay little attention to whether or not recipients actually receive the email message. List hygiene is frequently ignored, and often reviewing statistics is overlooked after a campaign has been sent. Successful marketers keep their lists clean and look over their results, as doing so [...]

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