Posts Tagged ‘Development’

Thursday, June 17th, 2010

The Email “Bulletproof” Button Generator

Visual inconsistency is the hobgoblin of email creation. Despite the best efforts of email marketers, many variables affect the look of an email campaign. One of the biggest, default image handling, is based entirely on a reader’s email setup. Some of the most used email clients, such as Gmail and all the Outlook variations, block [...]

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Thursday, June 10th, 2010

Email Campaign Checklist (w/free download)

Pushing the “send” button on an email campaign can be a nerve-wracking moment.  Are you really sure your campaign is ready?  Is that little voice in the back of your head making you second-guess the accuracy of your message? A bad campaign can have a significant amount of negative impact on your brand. It can: [...]

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