Posts Tagged ‘DMA’

Monday, October 24th, 2011

Email: The Highest ROI Of Any Marketing Channel

One again, commercial email marketing reigns supreme as the best channel for marketers. According to this year’s Direct Marketing Association’s Power of Direct economic impact study, email returns higher ROI than search, display, social networking and mobile. Email is bringing in $40.56 for every dollar spent on it. This is compared to catalogs’ ROI of [...]

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Thursday, June 24th, 2010

Answering the call for email measurement standards

I’ve had the pleasure of serving on the Measurement Accuracy Roundtable of the DMA/Email Experience Council (eec) for the last few months. One of the goals of the Roundtable is to promote a new set of email marketing measurement standards called the Support Adoption of Metrics for Email (SAME). The new standards are a dramatic [...]

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