Posts Tagged ‘email marketing’

Tuesday, November 29th, 2011

B2B vs. B2C Email Marketing: 7 Differences

There are significant differences between B2B and B2C email marketing. B2B email marketers know they must take a different approach to their email campaigns than B2C marketers. So what are the ways that B2B email marketing is different than B2C email marketing?  Here’s 7 differences: 1. Longer sales cycle Converting your contact from a prospect [...]

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Monday, October 24th, 2011

Email: The Highest ROI Of Any Marketing Channel

One again, commercial email marketing reigns supreme as the best channel for marketers. According to this year’s Direct Marketing Association’s Power of Direct economic impact study, email returns higher ROI than search, display, social networking and mobile. Email is bringing in $40.56 for every dollar spent on it. This is compared to catalogs’ ROI of [...]

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Tuesday, October 4th, 2011

4 Tips for Email Marketing Design

Due to email software turning off images by default and the rise of non-graphically rich mobile email usage, many email marketers are minimizing their email design to provide a more “lowest common denominator” approach to their marketing messages. Even though designers may no longer be creating the graphically rich designs they did in the past, [...]

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Thursday, August 25th, 2011

8 Useful Sources for Email Newsletter Content

Identifying or creating content for email newsletters can be a challenge for many marketers. Some marketers still feel they need to write content specifically for their newsletters, but many are now looking to other sources for quality content that fits the interests of their audience. Creating original content is not necessarily a bad thing, but [...]

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Friday, June 24th, 2011

10 Reasons Email Marketing is Better Than Social Media

Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]

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