Posts Tagged ‘email marketing’

Monday, June 13th, 2011

6 Tactics to Determine B2B Email Frequency

For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while adhering to internal schedules and approval processes can create situations where marketers may not always be able to establish best practices for their B2B [...]

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Thursday, May 5th, 2011

5 Common Mistakes in Email Marketing Strategy

Email marketing can reward marketers with amazing results when a campaign is planned and executed with business goals in mind. However, many marketers lose sight of the big picture when developing and evaluating their campaigns. From a strategic standpoint, there’s several mistakes we see email marketers make on a regular basis. Here’s a list of [...]

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Monday, April 25th, 2011

Gmail Smart Labels: Bad News For Email Marketers?

Is Gmail getting too smart for its own good or are we witnessing the latest innovations in email technology? Email marketers need to be aware of the latest features that may impact where email messages are displayed in the recipient inbox, and understand how that may effect the results of their campaigns. Gmail’s latest innovation [...]

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Tuesday, April 12th, 2011

4 Tactics to Increase Email Effectiveness

Email means many different things to marketers. Some marketers see it as a branding opportunity, others view it as a cost-efficient marketing channel and others view it as a form of retention. It’s one of the few channels where your contacts have provided permission for you to contact them directly.

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