Posts Tagged ‘email metrics’

Thursday, July 28th, 2011

The biggest mistake made by email marketers is…

Perhaps the biggest mistake made by email marketers is not tracking conversions. Why are you doing email marketing in the first place?  You have a goal in mind, right? Well, if you are like most email marketers, you may be getting lazy about tracking conversions from your email marketing campaigns. Opens and click-throughs are great, [...]

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Thursday, May 5th, 2011

5 Common Mistakes in Email Marketing Strategy

Email marketing can reward marketers with amazing results when a campaign is planned and executed with business goals in mind. However, many marketers lose sight of the big picture when developing and evaluating their campaigns. From a strategic standpoint, there’s several mistakes we see email marketers make on a regular basis. Here’s a list of [...]

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