Posts Tagged ‘email’

Monday, October 24th, 2011

Email: The Highest ROI Of Any Marketing Channel

One again, commercial email marketing reigns supreme as the best channel for marketers. According to this year’s Direct Marketing Association’s Power of Direct economic impact study, email returns higher ROI than search, display, social networking and mobile. Email is bringing in $40.56 for every dollar spent on it. This is compared to catalogs’ ROI of [...]

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Wednesday, October 12th, 2011

Holiday Email Marketing: Planning and Ideas

With the holidays fast approaching, now is a great time to prepare your holiday email marketing campaign. Whether you want to do a full campaign (with email and web content like a game or video) or just a holiday email to your internal staff, planning now will allow you to be ready to deliver on [...]

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Monday, September 19th, 2011

6 Email Tips Based on Eye Tracking

Eye-tracking measures where users look on a screen — what parts of an email they read first, what parts they scan and ignore. These big, clunky machines use fancy software to track the point of the gaze and the motion of the eye, giving us a pretty detailed heatmap image of where and when people [...]

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Thursday, August 11th, 2011

Email: The Cornerstone of Online Marketing

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will [...]

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Tuesday, July 5th, 2011

The Dominance of Email

Email is the primary activity among internet users of all ages. It is the lingua franca of the Internet. And we’re not seeing the much ballyhooed channel cannibalization. To the contrary, as mobile and social platforms gain popularity, we’re seeing an increase in email usage. How dominant is email? Here are some stats to use [...]

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