Posts Tagged ‘email’

Tuesday, March 22nd, 2011

Email Basics 202: The Top 15 Email Marketing Mistakes

Recently we featured a post on Email Marketing 101.  Now we’re continuing the syllabus with a review of email mistakes. Hopefully, knowing mistakes that others make can help you avoid making them yourself. To err is human. Not to err is also good. Mistake #1. Sloppy Work We’ve seen emails with broken images, or all [...]

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Friday, March 11th, 2011

6 Steps to Better Email Fundraising

Over the past few years, we’ve come to know a range of nonprofits, from Outward Bound to the Wharton School. And while they have very different shapes and mandates, all have one thing in common: fundraising. After several online and email fundraising campaigns, a lot of trial and a little error, we can offer six [...]

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Friday, February 11th, 2011

Tech and Tactics from the Email Evolution Conference 2011 (EEC Takeaway #3)

Our most recent EEC post looked at strategy and consumer trends we learned at this year’s Email Evolution Conference. Here are some technology and tactics takeaways. … Inactives and Win Back Programs Hotmail defines unengagement as someone who hasn’t opened or clicked on an email in 6 months. Don’t keep sending emails to inactives. Isolate [...]

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Wednesday, February 9th, 2011

Strategy and Consumer Lessons from the Email Evolution Conference 2011 (EEC Takeaway #2)

Here are some of the strategy and customer trends, stats and industry tidbits we learned at this year’s Email Evolution Conference in Miami, January 31 – February 2, 2011. (Twitter hashtag #eec11). Email is Going Interactive There was a lot of talk about the future of email, much of it focused on more interactive, dynamic [...]

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