Posts Tagged ‘goals’

Thursday, February 18th, 2010

Establish and Achieve your Email Marketing Goals

Quick: what is the main goal of your email marketing program? Did an answer pop into your head immediately? Even after considering it, do you have a definite answer? For many marketers, an “email marketing routine” is in full effect. We’ve lost sight of the big picture and have established a pattern of delivering emails [...]

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Wednesday, October 21st, 2009

8 Tips for Better B2B Email Marketing

Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. We find the problems are mostly due to two misconceptions: First, many of us assume that a Business-to-Business email needs to be corporate-y and approached with a business-like [...]

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Thursday, February 26th, 2009

Creating a Long-Term Email Marketing Plan

Few factors contribute to the success of an email marketing program more than long-term planning. When individual email campaigns are considered as part of a whole program, the results of one mailing inform the next. Response rates improve, and ROI increases. Only a few simple steps are involved in the planning of an annual email [...]

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Saturday, May 7th, 2005

Defining and Achieving Email Marketing Goals

As with any business practice, your email marketing should be centered around achieving certain business goals. Many marketers are simply emailing for the sake of emailing, and do not have their objectives in perspective. Its important to define your campaign goals before you begin your program. You should even define your goals before you produce [...]

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