Posts Tagged ‘graphics’

Tuesday, October 4th, 2011

4 Tips for Email Marketing Design

Due to email software turning off images by default and the rise of non-graphically rich mobile email usage, many email marketers are minimizing their email design to provide a more “lowest common denominator” approach to their marketing messages. Even though designers may no longer be creating the graphically rich designs they did in the past, [...]

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Wednesday, April 14th, 2010

Animated GIFs in email- still an option

Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns: Draw attention Animation draws your reader’s eye to important parts of your message. [...]

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Thursday, December 3rd, 2009

10 Tips for HTML Email Programming Success

HTML coding for emails is tricky; inboxes are crowded, and attention spans are short.  So, it’s important to get your email–and email coding–just right. Appropriate Design. The design of your email must be idiomatic for the medium. HTML/CSS support among email clients is rife with pitfalls. Know what is and is not possible. Target Email [...]

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Sunday, April 1st, 2007

Designing Great Emails — 10 tips

Most companies send frequent email campaigns, but many don’t consider their design and layout in terms of how recipients actually receive their message. Most recipients view their email in software that has preview panes, and most people do not see the entire email upon first glance. Additionally, email software may turn off images and disable [...]

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Saturday, March 24th, 2007

8 Rookie Mistakes in Email Marketing

Over the past few years, email marketing has established certain best practices and standards that many industry professionals use on a daily basis. But many new marketers may still not know the best and most successful ways to produce email messages. Here’s a list of the 8 most common rookie mistakes, and how to avoid [...]

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