Posts Tagged ‘layout’

Tuesday, October 4th, 2011

4 Tips for Email Marketing Design

Due to email software turning off images by default and the rise of non-graphically rich mobile email usage, many email marketers are minimizing their email design to provide a more “lowest common denominator” approach to their marketing messages. Even though designers may no longer be creating the graphically rich designs they did in the past, [...]

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Friday, August 14th, 2009

Plain Text Emails: Half the Battle

‘Designing’ plain text emails is as important as designing html emails. Many mobile email readers and some web-based ones default to a plain text version of your message. It is imperative that your email campaigns provide a plain text version of your email that is formatted for scanning and readability. The plain text representation does [...]

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Monday, August 3rd, 2009

Designing an Email Newsletter: One Column vs. Two Columns

One column or two columns? That’s one of the questions you need to ask yourself when designing an email newsletter. Should you present your information in one column of stacked content or two columns with the second column usually being a narrower sidebar. There’s no easy answer. Both formats have their advantages so your choice [...]

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Sunday, April 1st, 2007

Designing Great Emails — 10 tips

Most companies send frequent email campaigns, but many don’t consider their design and layout in terms of how recipients actually receive their message. Most recipients view their email in software that has preview panes, and most people do not see the entire email upon first glance. Additionally, email software may turn off images and disable [...]

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