Posts Tagged ‘listgrowth’

Thursday, February 18th, 2010

Establish and Achieve your Email Marketing Goals

Quick: what is the main goal of your email marketing program? Did an answer pop into your head immediately? Even after considering it, do you have a definite answer? For many marketers, an “email marketing routine” is in full effect. We’ve lost sight of the big picture and have established a pattern of delivering emails [...]

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Thursday, March 20th, 2008

Partnering Email and Search Marketing

Any business using both search and email marketing should be synchronizing efforts to maximize the value of their campaigns. Web users who search are typically looking for information, so leverage the opportunity provided by search click-throughs to get new visitors to opt-in to your email lists. Step 1: Craft your search creative to let users [...]

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Saturday, May 14th, 2005

Grow Your Subscriber List

To reach more recipients and lower your cost per email, growing your database will likely be your first objective. However, the old adage of quality vs. quantity exists here as well. Growing a quality database will provide more business value than expanding your numbers with low-interest recipients. So, how do you achieve database growth and [...]

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