Posts Tagged ‘marketing’

Tuesday, March 22nd, 2011

Email Basics 202: The Top 15 Email Marketing Mistakes

Recently we featured a post on Email Marketing 101.  Now we’re continuing the syllabus with a review of email mistakes. Hopefully, knowing mistakes that others make can help you avoid making them yourself. To err is human. Not to err is also good. Mistake #1. Sloppy Work We’ve seen emails with broken images, or all [...]

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Wednesday, June 2nd, 2010

How I Used Email Marketing to Propel My Book to #127 on Amazon

Once upon a time there was an author who wrote a book that got published. He was very excited and wanted to promote the book. The publisher helped, booking readings, radio and television appearances. The author built a Web site and threw a book party. He tried hiring a PR firm, but that was too [...]

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Thursday, February 18th, 2010

Establish and Achieve your Email Marketing Goals

Quick: what is the main goal of your email marketing program? Did an answer pop into your head immediately? Even after considering it, do you have a definite answer? For many marketers, an “email marketing routine” is in full effect. We’ve lost sight of the big picture and have established a pattern of delivering emails [...]

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Thursday, February 26th, 2009

Creating a Long-Term Email Marketing Plan

Few factors contribute to the success of an email marketing program more than long-term planning. When individual email campaigns are considered as part of a whole program, the results of one mailing inform the next. Response rates improve, and ROI increases. Only a few simple steps are involved in the planning of an annual email [...]

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