Posts Tagged ‘metrics’

Thursday, July 28th, 2011

The biggest mistake made by email marketers is…

Perhaps the biggest mistake made by email marketers is not tracking conversions. Why are you doing email marketing in the first place?  You have a goal in mind, right? Well, if you are like most email marketers, you may be getting lazy about tracking conversions from your email marketing campaigns. Opens and click-throughs are great, [...]

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Monday, June 13th, 2011

6 Tactics to Determine B2B Email Frequency

For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while adhering to internal schedules and approval processes can create situations where marketers may not always be able to establish best practices for their B2B [...]

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Thursday, May 5th, 2011

5 Common Mistakes in Email Marketing Strategy

Email marketing can reward marketers with amazing results when a campaign is planned and executed with business goals in mind. However, many marketers lose sight of the big picture when developing and evaluating their campaigns. From a strategic standpoint, there’s several mistakes we see email marketers make on a regular basis. Here’s a list of [...]

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Tuesday, November 30th, 2010

9 Guidelines for Successful B2B Email Marketing

How often do you review your B2B email campaigns? A lot of B2B email marketers get into a rhythm with their campaign process. They create content, mail it and move onto the next campaign. But every so often B2B email marketers should take a step back, review their campaigns and see where they can breathe [...]

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Thursday, July 29th, 2010

Open Rates and Click Rates Are Declining

Recent studies show a clear and steady decline in email open rates and clickthroughs. According to MailerMailer’s metrics report released earlier this month, email open rates have dropped around 20% from over 14% in 2007 to just above 11% in 2009, while clickthrough rates have fallen 40% over the same period.  Calamity? Marketing catastrophe? Not [...]

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