Posts Tagged ‘mobile’

Monday, October 24th, 2011

Email: The Highest ROI Of Any Marketing Channel

One again, commercial email marketing reigns supreme as the best channel for marketers. According to this year’s Direct Marketing Association’s Power of Direct economic impact study, email returns higher ROI than search, display, social networking and mobile. Email is bringing in $40.56 for every dollar spent on it. This is compared to catalogs’ ROI of [...]

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Thursday, August 11th, 2011

Email: The Cornerstone of Online Marketing

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will [...]

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Wednesday, February 9th, 2011

Strategy and Consumer Lessons from the Email Evolution Conference 2011 (EEC Takeaway #2)

Here are some of the strategy and customer trends, stats and industry tidbits we learned at this year’s Email Evolution Conference in Miami, January 31 – February 2, 2011. (Twitter hashtag #eec11). Email is Going Interactive There was a lot of talk about the future of email, much of it focused on more interactive, dynamic [...]

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