Posts Tagged ‘newsletter’

Thursday, August 25th, 2011

8 Useful Sources for Email Newsletter Content

Identifying or creating content for email newsletters can be a challenge for many marketers. Some marketers still feel they need to write content specifically for their newsletters, but many are now looking to other sources for quality content that fits the interests of their audience. Creating original content is not necessarily a bad thing, but [...]

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Thursday, January 6th, 2011

Holiday Emails in Hindsight

Now that Christmas trees are trimmed and Santa is sober, we have the benefit of looking back to consider what went right and what went wrong with last year’s holiday emails. To be sure, it was a busy season for retailers, email marketers, just about everyone, and there are loads of lessons to be learned. [...]

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Wednesday, November 11th, 2009

Email Newsletter Best Practices

The email newsletter has changed a lot in the past few years. While some newsletters are comprehensive broadsheets, for the most part the newsletter has become a conduit, an open system communication vehicle. It’s slimmed down and sped up. They’ve become more visually rich and less verbose—snazzier, more intriguing, smarter. The average user spends less [...]

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Sunday, December 21st, 2008

Attracting Quality Opt-Ins

You’re only as good as the quality of your list. And although you may want to increase the quantity of your lists by emailing everyone you possibly can, its important to remember that you’ll only get good business results if your recipients take action on your message. Email lists are the most efficient way to [...]

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Monday, January 14th, 2008

How to Construct a Great B-to-C Email Newsletter

Many companies use email newsletters to stay in touch with their customers. Since sending a newsletter is relatively easy, many senders don’t put as much thought into their publications as they should. An email newsletter is a retention tool. It allows you to remain in front of your customers, keeping them informed of your latest [...]

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