Posts Tagged ‘newsletters’

Thursday, July 8th, 2010

Do Email Newsletters Impact Customer Retention?

There’s nothing more valuable than your customers or clients. Keeping them interested and engaged with your brand is always a top priority. Many businesses send email newsletters as a way to communicate with their client or customer base. It’s a key component of the customer retention strategy. But how effective are email newsletters?  Do they [...]

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Wednesday, October 21st, 2009

8 Tips for Better B2B Email Marketing

Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. We find the problems are mostly due to two misconceptions: First, many of us assume that a Business-to-Business email needs to be corporate-y and approached with a business-like [...]

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Monday, August 3rd, 2009

Designing an Email Newsletter: One Column vs. Two Columns

One column or two columns? That’s one of the questions you need to ask yourself when designing an email newsletter. Should you present your information in one column of stacked content or two columns with the second column usually being a narrower sidebar. There’s no easy answer. Both formats have their advantages so your choice [...]

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Monday, May 12th, 2008

How to Construct a Great B-to-B Email Newsletter

Many companies use email newsletters to stay in touch with their employees and business partners. Since sending a newsletter is relatively easy, many senders don’t put as much thought into their publications as they should. An email newsletter allows you to grow and manage business relationships. It allows you to provide your employees and business [...]

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