Posts Tagged ‘opens’

Monday, April 25th, 2011

Gmail Smart Labels: Bad News For Email Marketers?

Is Gmail getting too smart for its own good or are we witnessing the latest innovations in email technology? Email marketers need to be aware of the latest features that may impact where email messages are displayed in the recipient inbox, and understand how that may effect the results of their campaigns. Gmail’s latest innovation [...]

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Friday, December 18th, 2009

Email Metrics that Matter

“What is the average open rate for an email campaign? What is it in my industry? Is an 8% click rate good?” The answer to every one of these questions is: “It doesn’t really matter.” How well your competition is doing or the number of clicks someone else’s campaign generates are not the main indicators [...]

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Tuesday, November 3rd, 2009

What To Do After You Send Your Campaign

Your lists are loaded and segmented, campaign messages are honed, and optimum distribution time and dates are selected. Finally you click on the email send button. The email campaign is complete, right? Nope. Now the marketing really starts. Roll up your sleeves, put yourself in research mode and get ready to strengthen your tracking and [...]

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