Posts Tagged ‘opt-in’

Thursday, July 15th, 2010

6 Non-Traditional Places to Collect Email Addresses

You’re Only As Good as Your List Before you send out your next email marketing campaign, consider some non-traditional sources to collect new email addresses. Think about where your customer interaction is strongest and reach out there to make contact and build your email list. That may mean collecting email addresses at conferences, or retail [...]

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Thursday, April 22nd, 2010

Use the Form, Luke

The poor overlooked email form. It works very hard for your email list but gets little glory–and is under-utilized to achieve marketing goals. The email-related form is a powerful, pervasive touchpoint and should be seen not only as a data collection vehicle but as a marketing tool. Here are some ways to get the most [...]

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Friday, February 5th, 2010

Clean Email Lists = Improved Deliverability

Prior to sending an email campaign it’s always a good idea to clean the lists you plan to upload or use for delivery. By doing so, you’ll manage forecasting expectations and provide an accurate basis for campaign planning.  Cleaning your lists on a regular basis prevents mail servers from blocking your sender from email address [...]

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Monday, January 11th, 2010

The Email Preference Center Demystified

An Email Preference Center (EPC) is a personalized email management center for email subscribers. It gives your users the ability to opt-in, unsubscribe and modify preferences for the emails you send them. An EPC is especially useful for marketers that have several email lists. Marketers like segmenting databases and hate losing subscribers, while customers like [...]

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Tuesday, November 3rd, 2009

What To Do After You Send Your Campaign

Your lists are loaded and segmented, campaign messages are honed, and optimum distribution time and dates are selected. Finally you click on the email send button. The email campaign is complete, right? Nope. Now the marketing really starts. Roll up your sleeves, put yourself in research mode and get ready to strengthen your tracking and [...]

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