Posts Tagged ‘opt-ins’

Thursday, July 23rd, 2009

List Acquisition (Be Afraid). Build, Don't Buy.

Online Customer Acquisition: The Good, the Bad and the Ugly A lot of marketers want to build their opt-in lists. Of course. Opt-in lists mean more email recipients, more buzz, more word-of-mouth, more queries, more sales. It follows that a lot of marketers consider licensing third-party lists, running promotions to increase opt-ins, or buying ad [...]

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Thursday, July 2nd, 2009

Permission Now Required

Permission is no longer an option in email marketing- it’s required. And it’s critical to the success of your campaigns. It is not acceptable – and often illegal – to take a list of email addresses, send them an email, and think that the uninterested will unsubscribe. You must get the recipients’ permission before sending.

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Sunday, December 21st, 2008

Attracting Quality Opt-Ins

You’re only as good as the quality of your list. And although you may want to increase the quantity of your lists by emailing everyone you possibly can, its important to remember that you’ll only get good business results if your recipients take action on your message. Email lists are the most efficient way to [...]

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Thursday, March 20th, 2008

Partnering Email and Search Marketing

Any business using both search and email marketing should be synchronizing efforts to maximize the value of their campaigns. Web users who search are typically looking for information, so leverage the opportunity provided by search click-throughs to get new visitors to opt-in to your email lists. Step 1: Craft your search creative to let users [...]

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Friday, January 20th, 2006

Best Practices for Optimizing the Opt-In Process

To get the most out of your email lists, you’ll want to personalize and target the best recipients by gathering relevant subscriber data. Unfortunately, one of the most overlooked parts of most email marketing programs is in the opt-in process. How you prepare your opt-in pages and forms will impact your list growth, as well [...]

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