Posts Tagged ‘outlook’

Thursday, August 12th, 2010

All Email Clients Are Not Created Equal

“We hold these truths to be self-evident, that all email clients are not created equal, that they are endowed by their provider with certain un-agreeable quirks, that among these are inconsistent rendering, un-deliverability, and annoying guidelines that MUST be followed for translating that sexy design into an equally appealing email message you just have to [...]

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Wednesday, July 9th, 2008

The Increasing Importance of the Preview Pane

With the increasing number of email clients using a preview pane display, the content in the top left portion of your email message is much more critical to marketing success than it had been previously. The results of a campaign can be tied directly to what is showing in the preview pane. In many tests, [...]

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Monday, February 26th, 2007

Outlook 2007: Understanding the Latest Changes

With the release of Outlook 2007, email marketers face new challenges in the design of their marketing messages. Outlook actually takes a step backwards with HTML email rendering, so emails now have further limitations and require additional testing to ensure proper display. The lowdown is that in Outlook 2007, HTML email will be rendered using [...]

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