Posts Tagged ‘permission’

Thursday, July 15th, 2010

6 Non-Traditional Places to Collect Email Addresses

You’re Only As Good as Your List Before you send out your next email marketing campaign, consider some non-traditional sources to collect new email addresses. Think about where your customer interaction is strongest and reach out there to make contact and build your email list. That may mean collecting email addresses at conferences, or retail [...]

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Thursday, July 2nd, 2009

Permission Now Required

Permission is no longer an option in email marketing- it’s required. And it’s critical to the success of your campaigns. It is not acceptable – and often illegal – to take a list of email addresses, send them an email, and think that the uninterested will unsubscribe. You must get the recipients’ permission before sending.

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