Posts Tagged ‘personalization’

Friday, June 24th, 2011

10 Reasons Email Marketing is Better Than Social Media

Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]

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Tuesday, April 12th, 2011

4 Tactics to Increase Email Effectiveness

Email means many different things to marketers. Some marketers see it as a branding opportunity, others view it as a cost-efficient marketing channel and others view it as a form of retention. It’s one of the few channels where your contacts have provided permission for you to contact them directly.

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Monday, May 18th, 2009

Email is a Pitch: Five Fundamentals for Winning Emails

In his new book, How to Win a Pitch, veteran business coach Joey Asher provides five fundamentals for winning business. The five sales rules are also a good rubric for creating winning emails. Focus on a Business Solution Your email should be focused on a client need, on solving a problem or providing a solution. [...]

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