Posts Tagged ‘planning’

Monday, September 27th, 2010

12 Steps To Launch a New Campaign

On Your Marks… The first email announcing a new product or launching a new campaign may be the most important one you send. Here are some best practices to help you send that all important initial email to a new list, or about new product, service or promotion.

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Thursday, February 18th, 2010

Establish and Achieve your Email Marketing Goals

Quick: what is the main goal of your email marketing program? Did an answer pop into your head immediately? Even after considering it, do you have a definite answer? For many marketers, an “email marketing routine” is in full effect. We’ve lost sight of the big picture and have established a pattern of delivering emails [...]

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Thursday, December 10th, 2009

Email and Social Media Marketing in 2010

89% of businesses plan to increase or maintain marketing budgets in 2010, with the biggest areas of growth being email and social media. While email and social media are being targeted for growth, the marketing mix is changing rapidly with more budget being allocated towards online marketing.

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Thursday, February 26th, 2009

Creating a Long-Term Email Marketing Plan

Few factors contribute to the success of an email marketing program more than long-term planning. When individual email campaigns are considered as part of a whole program, the results of one mailing inform the next. Response rates improve, and ROI increases. Only a few simple steps are involved in the planning of an annual email [...]

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