Posts Tagged ‘preference_center’

Monday, January 11th, 2010

The Email Preference Center Demystified

An Email Preference Center (EPC) is a personalized email management center for email subscribers. It gives your users the ability to opt-in, unsubscribe and modify preferences for the emails you send them. An EPC is especially useful for marketers that have several email lists. Marketers like segmenting databases and hate losing subscribers, while customers like [...]

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